Influencer marketing?

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Cooperation with influencers is now almost an essential part of online marketing. It is a great
way to reach and engage the target group through a person who is believable to them and
can act as a certain measure of quality.
If you are considering cooperation with influencers, the first thing you need to think about is whether
this type of promotion is suitable for your product. If so, the next step is to choose a suitable
influencer. The number of their followers should not be decisive here, but whether they are representatives of your target
group. For example, if you need to promote baby food and the influencer
you choose for this has 200,000 followers, but almost all of them are childless men, it will probably not have any
positive effect on the sales of your product.
It is also not a good idea to reach out to influencers who accept every cooperation and whose profile looks like
a supermarket promotional flyer. Authenticity is the number one priority today, and for this reason, the "right
influencer" should not promote every product that someone offers them.
A frequently mentioned group are the so-called micro-influencers, who have smaller numbers singapore phone number data of followers, but
in many cases can be of great benefit to you. These are not famous personalities, but ordinary users
of social networks who were able to create their own community around them. And if that community
coincides with your target group? Bingo!
Cooperation with micro-influencers can also be interesting from a financial point of view. It is usually possible to
agree on the fulfillment of cooperation in the form of barter. You can then cooperate simultaneously with several
micro-influencers who individually have smaller numbers of followers, but together it can give an interesting
number. And ideally only in exchange for products / services.
In general, it is not possible to say whether it is better to cooperate with large influencers or with smaller ones. Each
group has its pros and cons. It depends on the product, target group and the results you want
to achieve through this cooperation. What is important for both groups, however, is a
cooperation agreement that describes in detail and precisely the performance of both parties (i.e. what content the influencer
will publish, on what date and time, what are the penalties if they do not do so, what they receive in return – barter performance
or financial reward, to what extent and when).