Think about why you want to advertise

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Facebook Ads: Where to display them? Basic features and structure
Why do you want to advertise ?

There are probably various reasons for this, such as raising awareness of the product and getting people to buy it.



When you run Facebook ads,You need to set a purpose .

I want to increase awareness... Increase brand awareness and reach
Want people to consider buying your product... Increase traffic, engagement, app installs, video views, and generate leads
Increase conversions...increase estonia telegram data conversions, sales from catalogs, and store visits
Check the items above according to your purpose.

What is the structure of a Facebook ad?
Facebook Ads: Where to display them? Basic features and structure
Facebook ads consist of three parts: a banner image (video is also acceptable), ad copy, and a title.



The most important of these is the banner image.

The key here is to capture the user's interest.



Don't cut corners and make sure to build it well.

There are also carousel ads and slideshow ads that allow you to set multiple images, so advanced users should also consider these types of ads.

How do I pay?
Facebook Ads: Where to display them? Basic features and structure
There are two ways to pay for Facebook ads .



There are two types of pay-per-click: pay-per-click, where you pay each time a user clicks, and pay-per-impression , where you pay when an ad is displayed .



Impression charges are calculated in units of 1,000, so the more clicks you receive, the cheaper the cost per click will be.



In other words, for businesses that want more people to click, paying per impression is more cost-effective.



Targeting is done well,Deliver your ads efficiently and get lots of traffic

There is also something called optimized delivery, so if you always optimize, you can deliver ads at reduced costs.

summary
Facebook Ads: Where to display them? Basic features and structure
How was it?



Once you set up your Facebook ads, the rest is easy.As it delivers automatically, I hope you understand how convenient it is.



Facebook is a social networking site used by many people, so it is now thought to be more effective than television commercials.