Let's look at the differences between the two options in more detail

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Which CMS is better for you?
Whether you are a small or medium-sized business, the question is not which CMS is better, but which one is better suited for you and your business needs.

In theory, you can use either solution to manage your website and online marketing – the difference lies in how the two platforms achieve this.

Because it’s a fully customizable CMS, you can use WordPress in a variety of ways to achieve different goals. From posts and pages to categories and multimedia objects, you can customize the platform to your liking.

The entire HubSpot platform is built on the Inbound methodology . If Inbound marketing is an important part of your digital strategy, or if you would like it to be, HubSpot is almost certainly the best choice.

HubSpot's value lies in its ready-made ecosystem, designed specifically for tracking the buyer's journey, combined physician database with its CRM for tracking sales and converting visitors into customers.

Think of HubSpot as a specialized platform for Inbound marketing and WordPress as a website tool.

Ultimately, you have to ask yourself: “Am I choosing the right system for my business? ”

The system you use depends solely on what you are looking for and what is important to you. This will help you understand exactly which platform is best suited.


Blog
Company news and press releases, insights or just great articles. A blog is used to quickly add new content to a website.

HubSpot:

HubSpot Blog is tightly integrated with all HubSpot tools, allowing you to embed calls to action and videos with the click of a button. You can send automatic updates to subscribers when new content you want to share appears, and you can even send a post to social media as soon as you hit the publish button.

HubSpot frequently updates its blog to keep up with industry developments and algorithm updates—like Google Amp, which optimizes blog pages for mobile use—so you can be sure it's following current best practices.

HubSpot Blog also supports comprehensive analytics, so you don't have to worry about metrics like Google Ads or WordPress page views. And because it's integrated with HubSpot CRM, you can see at a glance which articles drove new business and revenue.