Additionally, Starbucks is optimizing its menu by reducing beverage and food offerings by by the end of the fiscal year and rolling out digital menu boards over the next months. These changes aim to simplify operations and enhance the ordering experience, ultimately supporting customer satisfaction.Earnings Reflect ChallengesFirst-quarter financial results illustrate the company’s hurdles. Global comparable store sales fell by , with both North America and U.
S. sales declining due to lower transactions, partially offset by belgium mobile database a increase in average ticket size. International sales also decreased by , including a drop in China caused by both lower ticket size and fewer transactions. Total net revenue remained flat at billion, while operating income decreased, influenced by higher investments in employee wages and benefits.
Despite these challenges, Starbucks continues to expand, opening new stores during the quarter, bringing its total store count to , worldwide. The company remains focused on growth in its two largest markets, the U.S. and China.As part of its broader turnaround plan, Starbucks has introduced two new executive roles to address operational challenges and drive long-term growth.
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