The need to demonstrate your expertise through thought leadership

[sharminakter]

Today, the biggest flaw of search engines is netlinking . I think all SEOs will agree on this point.

There are a multitude of strategies to gain backlinks , one thing is sure none are encouraged by Google, because they abnormally modify the SERPs. However, considering a Black Hat strategy just because it does not follow Google's guidelines seems to be a bit of a shortcut especially when we know that all webmasters (who rank on competitors) use link building to make their sites climb in Google results. We therefore preferred to classify the different netlinking strategies according to the risks that each one poses to your site.

We have listed the different strategies for you from the most sustainable to the riskiest.

Guest articles


What does this strategy consist of? You write an article, often 500 or 1000 words minimum, and you send it to other bloggers asking them to publish your article and integrating your link. This is the possibility for the publisher of the site to obtain a quality article for free and for the writer of the article to obtain a link without having to pay for a sponsored post . Everyone wins: Great, right?

This technique worked well a few years ago, but today, with the russia telegram data development of the French SEO community, there is much better to do . Indeed, some Facebook groups now allow you to submit guest articles to publishers wishing to fill their blog. There are also netlinking platforms that allow you to submit articles for free to certain publishers such as Ereferer . Obviously, a minority of blogs are concerned, but it remains a good solution to obtain your first links for free .

Backlink exchange is a strategy that was widely used a few years ago. Whether it is direct link exchange by email, via Facebook groups, or more recently via platforms, backlink exchange is a strategy that works !

However, this technique does not only have advantages. Indeed, if you carry out too many link exchanges from sites A to B and B to A, Google may detect that you are trying to play with its algorithms and may no longer take into account the links created in this way. For the moment, this technique works, but clearly does not seem to be the most sustainable.