Black Friday has already established itself as an important date for Brazilian commerce. In online stores alone, the 2017 campaign generated approximately R$2.5 billion in sales. Some research shows that consumers research products of interest and are willing to spend at this time. In other words, it is an excellent opportunity for e-commerce and physical stores to increase their sales and win over new consumers!
However, as this is a date with a high volume of sales, you need to rich people database be organized and take some care to avoid damaging your business' reputation. Check out the 5 tips we have prepared!
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1. No Black Friday Fraud!
The first rule of Black Friday is to actually offer discounts on your products and services. Don't be naive, the internet is there and the price of the same, similar products and even those from your own store can be easily found with a Google search.
On your website or at the point of sale, create a seal or visual identity so that people are clear about what is on sale and what the percentage is. In addition, develop rules for your promotions and make them clearly visible.
2. Anticipate your communication
Creating anticipation about your campaign is essential so that consumers remember your store on the day. This is even more important for small and medium-sized businesses, because the closer the date gets, the more expensive it becomes to run campaigns on Google searches and the more ads people will receive.
Therefore, announce your promotions and discounts in advance at your points of sale, social networks, WhatsApp and other means of communication.
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3. Train your team
Another essential step to ensure that everything goes well on Black Friday is to educate your team about the promotions, the rules and how things should work during Black Friday. Also remember to listen to your employees and their opinions on promotions and actions. Sometimes things seem like they will work on paper, but the perspective of those who work directly with customers can help avoid unforeseen events.
4. Stock and delivery
Remember that the sales volume will be higher than on a normal day, so you need to increase your store's stock. In addition, if the sale requires delivery, you must consider the logistics and the capacity of your team to carry it out. If necessary, extend the deadline to avoid customers being dissatisfied with the delay.
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5. After-sales
Black Friday is a great opportunity to win over new customers or win back those who had already stopped buying from you. Get this person's contact information and conduct a post-sales service to find out how their Black Friday experience was, send them new promotions, discounts, etc. Inbound Marketing work will be essential to make these customers loyal.
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