What is the purpose of STP analysis?

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The main purpose of STP analysis is to differentiate yourself from your competitors, establish a target, and gain a unique share of the market .



To do this, STP analysis is essential for increasing sales, as it allows you to segment the market, clarify your target, understand your company's strengths and position, and extract elements that will help you gain a unique share of the market.



In addition, STP analysis can be used not only when developing a new business, but also for existing products and services.

In order to maintain a good position in the market, it austria telegram data is important to understand the market, targets, competitors and your own position through STP analysis in response to the constantly changing market and customer needs, and to adapt your strategy accordingly.

Explaining how to do STP analysis

STP analysis is carried out in three steps: segmentation, targeting, and positioning .



Let's take a look at the detailed steps below.

1. Identify your purpose
In everything we do, there is a purpose we want to achieve, a goal we should aim for.



Similarly, when conducting an STP analysis, you should first clearly articulate the objectives: " Why are you doing this analysis?", "What is the purpose?", "What is the goal?", and "What do you need to achieve? "



When running a business, it is important to set specific objectives, such as quantifying sales figures or number of customers, and keep these as the basis for your analysis.

If this purpose is not clear, the perspective of the STP analysis will be off, and marketing strategies may not be implemented effectively.

STP analysis can produce a variety of conclusions depending on the perspective, so if you are clear about your purpose and goals, you will be able to make the right choice from among multiple options.