To increase local visits to the institutional website, it is important to focus on strategies that maximize visibility and relevance in the local community, strengthening relationships with nearby customers.
Optimize for local SEO : Include local keywords in content and meta descriptions.
Register with Google My Business: Update your information and keep your registration complete.
Use local ads: Invest in ads targeted at local audiences on platforms like Facebook and Google Ads.
Ask for testimonials on Google My Business: Encourage customers to leave reviews, improving your local reputation.
Use local keywords: Include the city name in page titles and descriptions.
Create posts about local events: Relate content to community events and news.
List your website in usa email list directories: List your business on sites like Yelp, Apontador, and local yellow pages.
Collaborate with local influencers: Work with local influencers to increase visibility.
Tip 9 – Creating offers and promotions
Have you ever considered running attractive promotions and offers? Take advantage of times of high demand, such as Black Friday, to launch limited-time promotions on specific products.
Use all available channels to promote these offers, such as WhatsApp status updates, email marketing campaigns and Instagram posts.
Consider creating exclusive discount coupons for those who visit the website and promote them on social media.
Offer free shipping or free gifts for purchases made during the promotional period to further encourage conversion.
Tip 10 – Explore new content platforms
new platforms
Explore new content platforms that can reach different audiences and effectively increase engagement and website visits.
For example, on TikTok , create creative and engaging videos that showcase offers or highlight behind-the-scenes details of your business, using platform trends to gain online visibility.
Consider using LinkedIn to share success stories or industry news, connecting with interested professionals.
Podcasts are a great way to reach people who prefer to consume content in audio format; you can discuss relevant industry topics or share inspiring experiences.
On Medium , publish articles that contain interesting stories about your niche, attracting readers who are looking for unique and valuable content.
Use Pinterest to create visually appealing collections of products or services that not only drive organic traffic but also strengthen your brand presence in new markets.
It is important to test different types of content and adjust the free and paid strategy according to the feedback received, always looking for innovative ways to engage the public.
Tip 11 – Is your website responsive?
Optimizing your website for mobile devices may seem like a hackneyed tip, but it is more relevant than ever, with around 62% of users accessing the internet exclusively via smartphones and more than 234 million mobile accesses registered in Brazil.
Therefore, ensuring that the website is responsive is essential to improve the browsing experience and increase visits to the website.
Make sure that every aspect of your website, from design to loading time, is mobile-friendly, as this not only improves usability but also helps increase traffic to your website, keeping visitors around for longer.
A slow or clunky website on a smartphone can quickly turn visitors away.
Adjusting your layout and content so that it’s easy to navigate on smaller screens can increase engagement and make it easier to track site visits, ensuring people can access important information quickly and intuitively.
This includes optimizing images, simplifying menus and ensuring that all features are accessible on mobile platforms, which is crucial for gaining more access to the institutional website and strengthening online visibility.
If your website is not responsive, it may be time to consider a website redesign, check out:
How much does it cost to make a professional website in 2024?
Conclusion: 11 tips to increase visits to your institutional website
Business owners and web designers know that having an institutional website is just the beginning, but to really increase visits to the site, it is essential to always keep it updated with content that captures the public's attention and adds value.
Updating your website with interesting articles, news and practical information not only improves usability, but also attracts more organic traffic, which translates into more contacts, quote requests and sales.
Additionally, create interactive content such as quizzes, polls or calculators, use quality backlinks by establishing partnerships with niche sites, invest in video marketing by producing relevant videos on YouTube , and include the website URL in the email signature to increase exposure and facilitate access.
To appear at the top of Google searches and increase traffic to your site, partnering with a specialized agency can be essential.
SEO is not just an option, but a powerful tool that, when applied well, can revolutionize the way audiences find and interact with content.
With proven expertise over 12 years in the market, they not only know the way, but also guide your business to success, making each click a concrete opportunity for growth and innovation.
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