one of the leading social networks today. According to data released by Hootsuite , there are already more than 1 billion active users per month, 500 million stories per day and an average of 0.96% engagement on posts from business accounts. In other words, in addition to being a great platform for communication and networking with friends online, it is also an application that can teach us a lot about digital marketing and advertising planning for brands and companies in all areas.
Instagram
Learn more about selling on Instagram using digital marketing | Photo: unsplash.com
So, let’s learn a little more about digital marketing on Instagram and how to sell on the social network. Keep reading and check it out!
What is digital marketing
Digital marketing is a set of strategies that will be applied to your business in order to attract new customers, establish better communication with current customers and engage with them to promote products or services quickly, in a personalized, meaningful and efficient way. In other words, this function establishes the planning and advertising activities that a company must pursue to attract new consumers and convert them into customers.
Therefore, digital marketing is responsible for creating fan oman mobile phone number pages, optimizing websites to promote products and online courses, e-books about the service being promoted, podcasts about your specific niche, personalized company websites, message broadcast lists, among other options. Creating relevant digital content increases the visibility of the service offered on social media and, consequently, the number of sales.
How to work with digital marketing
For digital marketing to work, you need to manage a plan for the tools to be put into practice. Content production, maintaining a business profile on social media, and positioning yourself in search rankings to boost search results are essential to strengthening your business and making your brand more attractive to new consumers, as well as building loyalty among those who already know your work.
Instagram and digital marketing
Instagram is one of the main ways to promote and drive business and sales. According to a report by Fast Company , the social network has 15 times more engagement than Facebook. This already shows us that it is a very efficient platform for investment and growth of digital companies. Below, check out some elements related to digital marketing within Instagram.
digital marketing
Digital marketing is very important on social media | Photo: unsplash.com
Importance of the editorial line
The editorial line is the main niche that will unfold all the themes of your profile. It is very important to present your products, services and the theme that the profile will follow. On Instagram, the editorial line is accompanied by photos and videos that show the appearance and other information of the product with quality. Therefore, this aspect is a great learning experience about digital marketing on the platform.
Visual identity
Along the same lines, visual identity on Instagram is one of the most important aspects of your profile. This is because the social network is based on visual appeal and needs elements that will refer to your company and all of its products. An example of this is Nubank, which already has purple as its main identifying color, present in all of the company's publications and products.
Instagram Shopping
Instagram Shopping is a new feature that is already very popular on the social network. It makes it easier for customers to purchase products directly on Instagram, without redirecting them to a new tab. This does not compromise the buyer's data and makes it a safe and easy-to-access mechanism for making a new purchase. It also requires careful publication, since they will be tagged with the official product. This mechanism is important for learning about optimizing your business within digital marketing and using tools that can help and facilitate the customer as much as possible.
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