Rich Data

Beyond LinkedIn: omnichannel strategy is one of the trends in B2B Inbound Marketing for 2025
Neil Patel, one of the most well-known names in digital marketing, already stated in 2024 that social media would experience a boom in the B2B sector due to its great potential. For this type of company, it ...

IAB Spain, these are the most recent and relevant data on social media in Spain that every brand should know:

86% of Spanish Internet users aged 12 to 74 use social networks , which is equivalent to 30.5 million people. This percentage remains stable compared to previous years.

WhatsApp, Facebook ...

Amazon helps TikTok strengthen its new shopping functionality. But we are also seeing other experts claim that this union can help thwart a possible TikTok ban in the United States.

In any case, for now, this feature is only available in the United States . But if it is successful and everything ...

To implement this method, it is necessary to apply a comprehensive analysis of the campaigns. This is achieved by combining the typical KPIs of affiliate programs (clicks, leads, conversions, ROAS...) with the typical KPIs of influencer marketing (views, reach, engagement, brand lift...). To this ...

On the one hand, generative AI models are being trained on billions of data sets of all kinds (documents, videos, photographs, etc.). People are wary of whether some of this data is private or not.

On the other hand, there is also concern about the application of generative AI solutions. While it ...

One of the most common mistakes is the lack of clear , specific and measurable objectives . To avoid this, it is essential to define from the beginning both the purpose of the campaign and the KPIs that will allow its efficiency philippines whatsapp number free to be measured. In addition, these ...

in this type of advertising to prevent and identify fraud . This involves ensuring that performance data is based on the actions of real users and that websites are trustworthy.



How to get started with a programmatic marketing strategy
You already know what programmatic marketing is and all the b ...

Every good relationship is based on communication, and in this resp philippines whatsapp number ct, email triumphs. Consider that almost all regular Internet users have at least one email account , and they also access it several times a day and from any device. In short, email accompanies the user ...

Information
Users need information about the brand, both before and after ma philippines whatsapp group king a purchase. For this part, it is key to have a blog with articles related to the products or services offered, a profile on social networks or any means that serves as a platform for ...

Data can take many forms, but on its own it doesn’t help us understand anything. In fact, one of the most common problems in marketing today is that we have a lot of data but we haven’t been able to turn it into useful insights.

The key is therefore to collect and analyse data to extract value from ...