Rich Data

Speaking of the hottest popular business terms nowadays, "CDP" is definitely on the list. "CDP" stands for Customer Data Platform. There are various types of CDP products on the market. When choosing a CDP, corporate decision-makers and marketers should consider the situation and success factors ...

Conversion Rate, often referred to as CVR, is a basic indicator in digital marketing. It is used to measure the percentage of visitors who complete a specific target behavior on a website or digital platform. According to Optimizely's definition, a conversion can refer to any action you want users ...

What is Customer Economic Value (Engaged View Conversion, EVC)?
EVC (Economic Value of Customers) is an indicator launched by Google specifically for measuring the effectiveness of video advertising, and is applicable to YouTube and Google Display Network ( GDN ). An EVC occurs when a user watches a ...

What is market segmentation?
Market segmentation is a basic concept in marketing that divides a broad target market into consumer subgroups with common needs, interests, or characteristics. This strategy allows companies to tailor products, services, and marketing campaigns to specific groups ...

What is return on ad spend (ROAS)?
Return on Advertising Investment (ROAS) is a metric that measures the revenue generated per dollar spent on advertising. It helps marketers evaluate the effectiveness of advertising campaigns to determine which ones are most profitable.


Further reading: What are ...

Let’s take a look at some of the most popular casual games that have attracted millions of players:

Candy Crush Saga
"Candy Crush Saga" developed by King is a match-3 puzzle game that quickly set off a trend in the mobile gaming industry. Colorful candy-themed levels and engaging gameplay have made ...

Instagram Ads Manager is a tool that will help you promote your online store's products from the social network. Thanks to it, you will create a sustained brand and convert more leads. If you want to know other advantages of Instagram Ads Manager, you will have to keep reading. We will also tell you ...

How to make an Instagram reel? Step by step guide
We will show you below how to make an Instagram reel like a true professional, all you have to do is follow the step by step that we will give you now and not miss any detail of the guide. Take a look:

Access the Reels option
First, make sure you ...

It is an effective script for collecting all advertising information. Whether it is data on visits, conversions, arrival of leads or various action intentions within your website. All this allows you to analyze and carry out strategies for acquisition, conversion or campaign improvements.

Thanks to ...

What is a content grid for?
The content grid has multiple purposes in social media management, below we will show you the most relevant ones:

Consistency and coherence: It helps to maintain a regular frequency of publications, ensuring a constant flow of content for the audience.
Strategic planning ...