EVC (Economic Value of Customers) is an indicator launched by Google specifically for measuring the effectiveness of video advertising, and is applicable to YouTube and Google Display Network ( GDN ). An EVC occurs when a user watches a skippable streaming ad for at least 10 seconds (or the entire ad if the ad is shorter than 10 seconds) and then converts within the specified time frame.
The importance of EVC (Economic Customer Value) in digital marketing
More accurate performance measurement: EVC list of bulgaria whatsapp phone numbers provides a more comprehensive way to measure the performance of direct response video ads, beyond traditional click-through rate metrics.
Gain deeper insights into user engagement and experience : By tracking qualified views, marketers can gain greater insight into how users interact with their video content.
Improved attribution: EVC helps marketers better understand the value of their advertising and its impact on the customer’s path to purchase.
Adapt to evolving user behavior: As viewing habits and devices change, EVC enables marketers to keep up with new experiences and measure their effectiveness.
