Top Reasons for Form Abandonment

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When designing your website, you should first evaluate the reasons users would leave a form. Some beginner blunders may be completely avoided, which may surprise you.



There are intellectual reasons for this, but because we are emotional beings, some psychological elements also play a role in convincing us not to fill out a form.

1. The consumer is hesitant to offer the requested information

In this situation, the form visitor understands your request but is hesitant to provide malaysia phone number list you with the information, so he or she departs. This can be because of several factors, the most prevalent of which are:

a. You are requesting sensitive or excessively personal information that the client is not comfortable providing in this situation.

b. The user is concerned about the safety of their data and whether it will be shared with others.

c. You're asking for information that the user isn't anticipating (for example, if it's a simple contact form, the user wouldn't expect to supply anything more than basic information).

d. You are requesting information that the user does not believe is relevant to the form's purpose. The classic example is asking for a phone number field in an eCommerce checkout - the consumer may assume that their physical and email addresses are adequate and that the phone number request would just be used to bombard them with sales offers.



How to identify it: Your form analytics monitoring tool will identify the fields with the highest abandonment rates, so begin there. Examine the fields with the highest drop-off rates on your form. Could they fall into the category listed above? If so, distribute the form to users and get feedback on the specific fields. Alternatively, perform a form A/B test using the solutions recommended later in this article to see whether the abandonment rate for that field decreases.

2. The user is not sufficiently serious or motivated to finish the form

This category comprises users who will never finish your form today. They may have been misled by an advertising effort, or they may simply be window shopping to see how tough your registration procedure is in case they decide to join up in the future. Alternatively, they may have judged that the perceived benefit of completing your form does not justify the time spent. The common denominator is that they will not complete the form, no matter how much you push them.

How to identify it: You may have this problem if your form analytics monitoring service shows an unusually low view-to-starter rate for your form (i.e., visitors landing on the page but doing nothing). Many people in this group may "kick the tires" by clicking on a single field (typically the first one, such as "Title") before closing the browser window or hitting the Back button.

You should separate the analysis by audience group, particularly by traffic source, to further improve this diagnostic. You may discover that some sources (such as sponsored traffic) display this behavior more than those that come in organically.