“The average open rate for email campaigns in the industry as a whole is around 25%, while the click rate is typically between 2% and 3%.”
Ok, now… with the above data as a reference, let’s see: in your case, what percentage of openings and clicks do you get when sending Email Marketing campaigns? 2% in clicks? More than 20% in openings?
If this data seems astronomically far away to you, this article is for you , because today we talk about the keys that will allow us to optimize and generate greater engagement on Email Marketing.
How to optimize opening and click rates in Email Marketing?
We are absolutely certain that when there is good myanmar business email list engagement from a brand's users, the improvement in Email Marketing results has a completely direct correlation; meaning that if one increases, the other does so immediately.
However, it is not an easy task for brands to generate quality content that stands out from the multitude of emails that customers receive in their inboxes throughout the day. However, the fact that it is difficult does not mean that we will not try , betting on the quality of our content and looking for different ways to achieve the trust and engagement of users in our brand.
The advantages of the newsletter for your brand
Therefore, in this article we want to share with you some key data that you can start implementing in your Email Marketing strategies, which aim to optimize Email Marketing, achieving higher quality (not only in your content) and generating more and more engagement from your brand's community.
Keys to improve email marketing engagement
Sending purely strategic messages
What do we mean by strategic messages? Something as simple but effective as direct monitoring of individual users and their movements with our brand.
Use instant messaging programs , through specialized software, following up with each customer when - for example - they leave an abandoned cart on our site, and the next day an automatic message arrives in their inbox reminding them of the opportunity to complete the purchase, or when another user purchases a product from our brand for the first time, and after a series of weeks or days, a review email about that product instantly arrives in their inbox.
These types of messages, which are fully programmed and do not require any effort from the brand beyond the initial programming and strategy that is carried out with the program, will give us key information about the user, while the user will feel completely welcomed by the brand, observing how it is aware of him as well as the movements he makes.
A win-win through and through.
Use segmented lists based on the content to be communicated
This is not the first time that you have read in our articles about the importance of segmenting database lists.
But we like to put special emphasis on this since it is something basic and essential to achieve not only greater engagement in your content, but simply the opening of the email.
Faced with the hundreds and hundreds of promotional emails and newsletters that users receive (and I include you and I, who also “suffer” from it), it is necessary to try to stand out in some way. Therefore, in addition to personalizing the messages (which is something we also always talk about) it is important to properly segment the databases based on the content we are going to send.
How to use Email Marketing in the fashion sector
That is to say, it is not enough to segment lists once a year, based on geographic, demographic, employment data, etc., etc. and use said segmentation to send the Email Marketing campaigns that we will do throughout the year. NO. Prohibited.
We need you to understand the importance of segmenting databases based on each campaign, on each content you want to communicate and optimize. Only in this way will we achieve visibility on the audience we want to reach.
Leverage results and metrics from previous campaigns
We must never lose sight of the power of information, metrics and data, and we often forget the importance they have and the great value they can bring to future campaigns.
Data from previous campaigns will provide us with key information about consumers, which we should use to better understand them, to know what they want and how they want it, and -in this way- better personalize communications between the consumer and the brand.
However, in addition to all the specific data that a campaign can generate, there are also some metrics that are common to all of them, which you should never lose sight of if you are looking to optimize campaigns. Although we are aware and are absolutely sure that you know perfectly well what the metrics we are talking about are , it is worth mentioning them again:
1.- Positive metrics: opening rate, click rate, rate of users who have marked a spam message as not spam.
2.- Negative metrics: spam rate, rate of emails deleted without prior opening, unsubscribe rate.
