Determine the purpose of your ad Decide on your advertising niue email list 150000 contact leads budget Decide on your target Create a customer journey map Decide on advertising media Create a creative Verify the effectiveness and make improvements Here we will explain each step in detail. STEP: Decide on the purpose of your advertisement First, decide on the purpose of your advertisement. By deciding on the purpose of your advertisement, it will be easier to decide on the "advertising medium" and "creative". The purpose of advertising varies from company to company, but some examples are as follows: Promoting the purchase of products and services Increase awareness of products and services Increased customer traffic to brick-and-mortar stores Obtaining enquiries Attracting visitors to your website Improve your company's brand image For example, the advertising methods used for "promoting the purchase of products and services" and "increasing awareness of products and services" are different.
Therefore, you should first decide the purpose of your advertising. STEP : Next, decide on your advertising budget. By deciding on your advertising budget, you will narrow down the media you can use. There are several ways to decide on your advertising budget.. Calculate your advertising budget based on your sales target Calculate your advertising budget by multiplying your monthly sales goal by .5%. For example, if you want to make 5 million yen in sales per month, you will need75,000 yen in advertising expenses per month.
