Even before having identified them, the blog offers them a clear source of information: once satisfied, the target will return to the website that hosts it rather than having to search for offers blindly on search engines. Finally, the blog is a great way to optimize your natural referencing : google's algorithm likes long productions on average, articles in first position are more than words, especially if it identifies them as answers to questions often asked in its search bar.
If it is well referenced, organic eritrea email list 100000 contact leads searches will certainly do part of the work, but it is hardly enough and it may be necessary to give the machine a little boost. How? By distributing this content on different media: using social media wisely a few years ago, social networks were as their name suggests intended for social and personal use. With now three billion users, their roles have diversified: they have become, in particular, an effective commercial interface in an outbound marketing approach sponsored ads, dissemination of commercial offers, etc.
When we are in an inbound approach, their usefulness may seem less obvious, and yet... What are the benefits of social networks without doing outbound marketing? – a communication strategy that relies on social networks allows you to gain visibility by making yourself known to potential customers. The latter therefore constitute a good compromise between an active search for customers via traditional advertising spaces and a passive attitude which would consist of waiting wisely for them to arrive on your site via organic search.