establish that relationship with journalists that we talked about earlier. Interview or Report The same thing happens with interviews or reports. If, for example, you are always interviewed by the same journalist, in the end, you will new zealand telegram data have unintentionally forged a cordial relationship and every time he or she sees something related to your brand, he or she will try to investigate or publish something about it .

Speaker at an event Events spark interest from both users and the media. Speaking at various events gives you visibility and will get the media to talk about you and mention your company. Trying to get press coverage without having to send a press release is a good way to gain visibility without being repetitive or just talking about the company. It is a much more accessible method for users and provides more valuable information than a press release.