If your company is B2B, this platform will be very useful for implementing marketing strategies to generate leads . Think carefully, this social network has no less than 610 million members and is the most efficient when it comes to transmitting content and promoting interaction between professionals.
For this and more reasons, it is necessary to know the power that LinkedIn has to generate leads. And not only that, it also has tools to communicate with them and qualify them. Keep reading and learn more about the topic!
Why is it worth getting leads on LinkedIn?
A Hubspot study shows that LinkedIn is 277% more effective kyrgyzstan email list 36839 contact leads than Facebook and Twitter for capturing leads!
Unlike other platforms, LinkedIn is a social network geared towards companies, businesses and employment, so its users are focused on giving and receiving information related to this environment.
Since the interest of the surfers of this platform is directed towards the work environment, they are generally willing to carry out transactions, either between companies ( B2B ) or with end consumers (B2C).
But that's not all. The ease of contacting professionals and leaders of your target audience directly allows for greater sales conversion , since 4 out of 5 users drive their business decisions and have 2 times more purchasing power than the average internet audience.
In addition to the above, if we rely on our employees' network of contacts, make use of LinkedIn tools and join communities and groups whose topics are our market, we will achieve a considerable increase in the reach of our publications, thus positioning ourselves as leaders with authority.
How to capture leads on LinkedIn?
And now we are going to fulfill the promise of the title and we will show you four techniques to capture leads that are facilitated by tools, specific to each need, that the platform itself provides us. They are:
#1 LinkedIn Sales Navigator
It has a sales approach known as social selling , which allows you to interact within the platform and establish relationships of trust between sellers and buyers. Sales Navigator is based on the stored data of all LinkedIn users and connects you with your target audience, saving you time, effort and money.
#2 LinkedIn Lead Builder
It is part of the Sales Navigator tool. It helps you create a list of candidates and allows you to narrow down your searches for new potential clients by country, sector, region, position, company, etc.
Once you add them as a lead, you'll be able to see their posts and updates on your Sales Navigator homepage, creating the context to connect, start a conversation, and showcase your brand to them .
