After all, there are many things you need to do to get your e-commerce business ready to receive customers . You need to stock up on inventory, invest in marketing, hire tools to improve the customer experience, and so on.
Want to better understand what to do to rock your end-of-year campaigns? Then you've come to the right place! Keep reading because we've prepared a really cool article on the subject!
What are the main commercial dates for the second half of the year?
The whole year is full of interesting commercial dates to boost trade. In the first half of the year, for example, there is Consumer Day , Mother's Day and Valentine's Day .
Despite the importance of all these events, the most significant celebrations for e-commerce, such as Black Friday and Christmas, are concentrated in the second half of the year. Let's talk more about the main dates below.
Father's Day
First of all, let's agree that Father's Day — celebrated in August — is more of a mid-year campaign than an end-of-year one, right?
Jokes aside, we decided to add the date to our list because it generates a really cool movement. Sales in 2021, for example, broke records with revenue of R$6.2 billion.
Read also: Opportunities for your brand on Father's Day .
Customer Day
Consumer Day — celebrated on March 15 — has become a kind of Black Friday for the first half of the year. Although it doesn't have the same importance, Customer Day, on September 15, also brings countless opportunities for businesses. So, it's worth taking advantage of!
Children's Day
Celebrated on October 12th, Children's Day is one of the best dates for the toy, electronics, clothing and all types of children's entertainment market.
To give you an idea of the relevance of the switzerland business fax list celebration, in 2021, revenue reached R$399 million — 63% more than the same period in the previous year.
And although it's a children's day, adults also take advantage of the date to buy other items, you know? According to the All IN report, the top 5 sales of 2021 included items such as telephones, home appliances, entertainment, furniture and fashion.
Black Friday
In 2021, e-commerce generated R$5.4 billion in revenue on Black Friday. Is that good enough for you or do you want more? The fact is that this is one of the most important dates for businesses and consumers.
After all, while customers can buy their dream item cheaper, companies profit from the increase in sales volume. So, take note: in 2022, the date falls on November 25th.
Learn more: 5 common mistakes your brand can't make on Black Friday .
Cyber Monday
Cyber Monday takes place the Monday after Black Friday and is a sort of hangover from the Friday sales. It is also an opportunity to sell, especially on tech items.
Christmas
Christmas is a big date for businesses, as consumers give gifts to many people: friends, family, coworkers, and so on. As a result, companies from various sectors are able to make money during this period.
Check out this interesting article: Are there OKRs in a Christmas movie? In the animation “Klaus”, yes!
New Year
There is no strong tradition of giving gifts on this date. However, to make the most of the New Year, consumers go shopping to buy new clothes, drinks, trips, etc. That is why this period is important for commerce.
As you may have noticed, we have listed the most significant dates for commerce in the second half of the year. However, it is worth remembering that there are other relevant events.
In December, for example, school holidays begin and many companies go on recess. The year ends and the holidays continue, and then it's back to school, and so on.
Moral of the story: there are several cool moments to impact consumers and sell more. Just use your creativity to create and promote campaigns. By the way, we'll talk about how to achieve this in a moment, okay?
How important is it to plan end-of-year sales?
Think about it: what do you do before traveling, for example? First, you have to choose your destination, buy your tickets, book your hotel, buy some new clothes for the occasion and organize your bills so you can pay for everything, right?
Bringing this idea to the business world, the reasoning is the same. After all, it is this preparation that guarantees high performance in sales , you know?
In addition, planning is good for having a certain predictability of income. This way, it is easier to think about long-term investments and growth strategies.
Another golden element gained with this anticipation is time. That is, you get time off for a more refined creative process. Then, you can think about engagement actions on social networks to boost sales.
Further reading: Lessons from Black Friday and why companies need to plan .
How to plan your end-of-year campaign? 7 tips for success
Take note of the most valuable tip of all: study consumer behavior because understanding your audience’s tastes and needs is essential to guide your planning. If your customer doesn’t like Facebook very much, for example, there’s no point in investing in strategies there, you know?
With this information in hand, you can move on to the next step. Below are 7 valuable tips to help you have a more successful end-of-year campaign.
1. Perform a historical sales analysis
Sales history is a kind of X-ray of everything that was sold in a given period. If you take the Christmas report from the previous year, for example, you will have a good idea of your customer profile, best-selling products, average ticket value, and so on.
All of this information is important for defining objectives and goals for upcoming campaigns. Therefore, start planning by analyzing historical sales.
See also: Discover how to extract more data from your e-commerce .
2. Invest in loyalty strategies
Building customer loyalty means keeping a customer and encouraging them to make repeat purchases. Think about it: if you did a good job on Mother's Day, for example, the customer will remember you when they go shopping on Black Friday, right?
So, maintain a close relationship and constantly show how important the consumer is to your company. It is worth creating loyalty clubs, running email marketing campaigns, sending discount coupons on birthdays, investing in satisfaction surveys, among others.
