Formula: Good TV series content + platform + users We recommend using the product thinking framework of "people-objects-place" to evaluate the commercial value of TV series. In particular, look at it from the three dimensions of content, platform, and users. Take "Nine-Part Prosecutor" as an example to expand on this: First of all, in terms of content, the advertisement mainly evaluates whether the theme, plot, characters, and production quality of the series are consistent with the brand image, and whether the values of the series are consistent with the brand values. We believe that the lack of content is the most important dimension to consider.
And when rare content touches users' rare emotional iran phone number lookup experiences or deep humanistic concerns, it can inspire strong emotional responses, maximize users' emotional resonance, and create unprecedented social discussions. It can be said that rare content is the first starting point for brand content marketing. At this point, "Nine Prosecutors" has successfully filled a gap in the market by virtue of its unique position as the first prosecutor-free drama. In the past, dramas about prosecutors mostly focused on adult criminal cases,But "Nine Prosecutors" has focused on the important and easily overlooked area of the protection of minors in the unexploited prosecutors.
Dramas with original themes are extremely rare in terms of themes that express social values. The second is the platform. The choice of platform has a direct impact on the visibility and audience contact of the series. The publicity ability of the platform is an important criterion that cannot be ignored when evaluating the commercial value. At the same time, the commercialization efficiency of the platform and the commercial location for P development are also important considerations in determining advertising cooperation. Of course, the most important thing is the user dimension. In the relationship between the three dimensions of P, users are the absolute core.