Exposure to a huge volume of information is already part of our routine — especially when we browse the web or use our favorite apps.
What users may not realize during these daily activities is that behind quality sites and applications there are professionals responsible for structuring information to offer people the best experience.
They are designers, user experience (UX) analysts , content kenya email list 1.3 million contact leads producers, developers, and other experts who need to master the field of information architecture (IA) to create useful and intuitive digital assets.
There are even companies already hiring officials for the specific position of information architect.
That's why we prepared this post with a lot of knowledge about AI, ranging from its principles to the ways in which it is present in our daily lives.
Happy reading!
What is information architecture?
In a rather succinct definition, the Information Architecture Institute explains what this discipline consists of:
"Information architecture is the practice of deciding how to organize the parts of something so that it is understandable."
If we are to elaborate on this description, we can say that AI has the function of helping people find what they are looking for . In physical or digital objects or places, it also has the purpose of clarifying the context in which the individual or user is located.
Information architecture is a pillar of technology and the organization of large companies, forming part of a larger context of digital transformation.
If you go to a supermarket for the first time and want to know where the chocolates are, you'll probably look for a sign that indicates the sweets and desserts section. Similarly, if you want to check the ingredients of a product, you'll expect to be able to find that information easily on the packaging.
The same goes for the digital world, which will be the focus of this post — just adapt the concept to software, apps, sites, blogs, etc.
It is essential that they contain the information in an easily understandable structure, that follows a simple logic and that takes into account the possibilities of interaction.
That is, when we think of hierarchies, categories and other elements that facilitate navigation and simplify the search for what we are looking for, we are referring to information architecture.
At first glance, it may seem like a dispensable resource, which only aims to improve the presentation of a website, application or other type of project. However, its importance goes much further. Let's understand why.
