Basically, the goal of these tactics is to optimize content to provide good user experiences. And one of the most important strategies in this context is reviews. After all, in addition to improving the website's SEO, reviews are useful for helping customers make purchasing decisions, increasing the e-commerce conversion rate, and ensuring customer loyalty.
Cool, right? So, how about learning more about SEO techniques? Keep reading because we’ve prepared a very complete article on the subject!
What are SEO techniques?
First of all, SEO is the acronym for Search Engine Optimization. In Portuguese, the concept is nothing more than optimization for search engines.
In practice, SEO techniques consist of a series of good practices to make the content of a web page — including e-commerce — more attractive in the eyes of users and search engine algorithms.
This way, you can achieve better positions in organic rankings. That is, without paying anything to be among the top positions. Seriously, it’s not a bad idea, right?
How important is it to apply the strategy to your e-commerce?
First of all, it is worth mentioning that SEO techniques are essential for internet search engines to find and display your e-commerce to customers. And there is more! Below, we will explain in more detail the advantages of applying the strategy. Check it out!
Improves organic e-commerce traffic
Google is the gateway to most pages on the internet. Just look at the example of Reclame AQUI . Around 87% of accesses to the platform come from Google searches.
In fact, the general statistics are not much different. According to a survey conducted by SparkToro , 94.15% of global traffic comes from Google — be it Search, Images and Maps.
And it's not hard to understand the reason for all this belgium business fax list supremacy. Think about it: when buying a smart TV, for example, you're unlikely to enter the address of an e-commerce site directly, right? The most common thing is to type a key term into the search engine, wait for the results and then choose which — or which — site to access.
Well, if your e-commerce doesn't appear in these results, the consumer will have difficulty accessing offers from your store, you know? But look: it's not enough to appear on Google, you know?
In fact, being among the top results is essential to getting good organic traffic. According to a study by Backlinko , around 75% of clicks go to the first three results.
Note that the first-placed site gets 31.7% of clicks; the second-placed site gets 24.71%; and the third-placed site gets 18.66% of visits. Furthermore, only 0.78% of users click on links on the second page. This is why it is important to optimize content.
Reduces costs with paid media
The logic here is simple: by increasing organic traffic, you can reduce costs with sponsored links.
And there's another advantage here: according to a survey conducted by Conversion , 77% of Brazilian internet users trust organic searches more than ads.
In any case, it is worth remembering that investments in paid media have their value. Therefore, don't eliminate the strategy from your digital marketing planning , okay?
Increase sales
Increased sales are a consequence of a page's good positioning in organic search results. After all, attracting qualified traffic increases the chances of conversions, you know?
Worth reading: How to achieve high performance in e-commerce sales.
After all, how to optimize your website with SEO techniques?
If you’ve made it this far, you’ve seen enough reasons to invest in SEO techniques, right? So now it’s time to learn some practical tips for optimizing your e-commerce pages. Check it out!
Perform keyword research
A keyword is a kind of gateway to any content on the internet. How about following a very simplistic analogy to the index of a book to make it easier to understand?
Note: in the summary, there are titles that, in general, should make the content of the chapter clear, right? So, if you want to read about just one subject, you can go straight to the corresponding page.
Google also makes a connection between keywords and URLs. If a user types a term into the search field, the algorithms scan the internet to find matching results.
So, to appear in the rankings, it is important to understand your audience's search intentions very well. This is where keyword research comes in.
In fact, the search history on the e-commerce site itself can be used as a parameter. In addition, it is worth using specialized tools to identify the main trends and the search volume of the terms. Check out some cool technologies for planning:
Google Ads ;
Google Search Console;
Keyword Tools;
Ubersuggest;
NO Rush.
Make good use of keyword in content
You know when you do a search on Google, open a piece of content and realize that it wasn't what was advertised? Pages like this generally have a high bounce rate.
In practice, this means that the user came in, didn't find what they were looking for, and quickly left. Search engines penalize pages like this because it's a strong indication of low-quality content, you know?
That’s why it’s important to use keywords correctly. If a consumer searches for the term “cold weather sweater,” for example, it doesn’t make sense to display swimwear, you know? This harms the user experience and the page loses positions in the organic ranking.
Furthermore, there are a number of good practices to make content more attractive to search engines. For example: using the keyword in the title, URL, meta description and naturally throughout the content. It is recommended to use semantic variations so that the text does not become boring and repetitive.
Create compelling product descriptions
The main content of an e-commerce site is the product description. After all, this is where all the information about the item for sale is located. In this context, it is a good idea to go beyond the basics and invest in complete descriptions to improve the customer experience.
In the text of a cosmetic product, for example, in addition to the basic uses of the product, it is worth including the list of ingredients, what each one does to the skin, tips on how to use it, and so on. It is even worth taking advantage of the feedback provided in the reviews to make the content richer.
Additionally, it is important to create original descriptions instead of copying and pasting the text provided by the manufacturer. This way, you avoid the dreaded plagiarism that negatively affects the SEO of your e-commerce.
Worth reading: How reviews influence e-commerce sales.
Include quality images
Firstly, when shopping online, the consumer cannot see or touch the product. So, just like product descriptions, images need to be realistic and of high quality so that the consumer can see every detail.
However, in terms of SEO, it is not enough to simply include photographs on your website. Although Google can “read” images, it is a good idea to give it a helping hand with captions and alternative texts — the famous Alt Text.
