Our goal was to attract users to the site, improve irani whatsapp group the visibility of the web resource in search and increase its conversion. The Pawious company sells not only through the USA, but also all over the world, so one of the goals was to expand the geography of the site and promote it in different regions. To achieve these strategic objectives, we decided to focus on the following areas: work on increasing organic traffic to the site; get to the top for high-frequency queries (for example, GPS, Wireless); implement positioning and increase sales in the regions (Canada, Britain, Spain, Germany, Australia). The tactical goal on this path was the internal and external optimization of the web resource.
Progress of work Full audit of the thematic niche Our client's proposal was unique in its niche. To develop an effective strategy for promoting the site in the US and other regions, we conducted a comprehensive analysis of the main competitors, examined the current state of the web resource for an objective assessment of its advantages and disadvantages. In the process of work, we tried to determine which marketing strategies are effective for the target audience. Some other important areas are the study of the keywords used, structuring of queries and removal of irrelevant ones. We paid special attention to competitors in the top 10 search results. By analyzing their strategy and promotion tools, we were able to avoid mistakes and achieve high results.
