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But what is included in internal website optimization? Comprehensive internal optimization consists of a number of mandatory components: technical website optimization; content optimization; improving usability; internal linking, etc. There is an opinion that new sites are already optimized for the current requirements of search engines by default. In fact, in the vast majority of cases, it is just the opposite: only a few web developers perform optimization at the portal development stage. In other situations, internal website promotion falls on the shoulders of the owner. We have already talked about resource optimization at the development stage in detail in the blog. Therefore, we will not dwell on this issue today. Goals and objectives of internal optimization Internal page optimization pursues the main goal - increasing the site's position in search results for target queries, which subsequently leads to increased traffic to the site, an increase in the number of potential clients and, accordingly, to increased profits.



Other important goals of on-page optimization db center uk include: Improving the usability of the site. It should be convenient and understandable for users so that they can easily find the necessary information and perform the necessary actions. Increasing website conversion. Conversion is the ratio between portal visitors and those who performed a target action, for example, bought a product or left a request. Main tasks of internal optimization Technical optimization Elimination of technical errors: broken links, 404 errors, duplicate pages. Increasing website loading speed. Image optimization. Setting up robots.txt and sitemap.xml. Providing a mobile version of the site. Content Optimization Filling the site with relevant and unique content. Using keywords in titles, meta tags, body text and URLs.



Optimization of meta tags (title, description). Structuring content. Improving usability Improving site navigation. Improving the usability of the site. Reduced bounce rate. Internal linking Placement of links between website pages. Transferring "weight" from one page to another. We will talk about internal optimization tasks in more detail later. In the meantime, let's take a closer look at the key elements that make up internal website optimization. Basic elements of internal website optimization Internal SEO of a website is a whole complex of elements, each of which plays a role in ranking and, accordingly, the position of the website in search results. If you miss one of them, the effectiveness of promotion can decrease sharply.