And that's one of the many reasons we’ve seen a massive surge in macro specific database by industry and micro-influencers in the past few years.The influencer marketing trend initially performed well on one social media platform, instagram. But with the growth of this social platform (and the success of influencers), it's spread across different social media channels. Now, you can find influencers on tiktok, youtube, linkedin, and twitter. The result? Brands can collaborate with different influencers based on the platforms where their target audience hangs out.
And bb companies (and bb marketers) don’t feel left out. For example, when clickup launched a feature called clickup doc, they wanted to increase feature adoption for their product. So, they leveraged linkedin and twitter influencers to use the feature and share it with their audience on specific platforms.A linkedin influencer used clickup doc, curated information in the doc and shared it with their audience.Image sourcetrend : interactive contentwhether you're a saas or e-commerce brand, interactive content is the name of the game.
