Connect with emotions, not just facts
Facts and figures make for compelling evidence when talking to your shareholders, but they don’t create a very compelling narrative for your prospects.
Your audience will be more drawn to your story if they have an emotional response to it. This makes them more engaged, which means they are much more likely to stick with the story until the end.
Not only that, but encouraging your audience to russia telegram data feel something as they interact with your story will connect them to it and your brand in an empathetic way, creating a deeper connection and inspiring brand recognition and customer loyalty.
Experiment with various storytelling formats
There are many different ways to tell stories. Different mediums allow you to connect with different audiences, so it’s important to choose a storytelling format that allows you to connect with your key buyers.
narrative format graph
Image from hubspot.com
Different storytelling formats you might use include:
Written narrative – e.g. blog posts, articles, long-form social media posts.
Written storytelling allows you to paint a picture with words, creating persuasive narratives that take your audience on a journey through the beginning, middle, and end of a story.
It is a useful format for including links to landing pages and also backlinks to other content. Services like a SaaS Digital Marketing Agency can help with this aspect of a content marketing strategy.
