Email marketing is a marketing technique that works very well, as you can send emails tailored to each client and thus get more profits as a business owner. In this post we will explain the keys to selling shoes by email and some examples that cannot go unnoticed.
Can you sell shoes through email marketing?
Yes, and these are the steps to follow:
Send personalized emails to your subscribers If you want to reach your target audience, personalization is a must-have feature for selling shoes via email marketing. To do this, send personalized emails to your email list users. Segment them by gender, age, interests, past purchases, among other aspects that you consider important.
Make use of automated emails. Shoe marketing automation offers a huge advantage, and that is that by sending emails automatically, based on a customer's behavior, there are more opportunities for openings and clicks unlike other emails. Therefore, this practice can generate much more revenue.
Use a good design for your emails An chinese overseas africa phone number data email marketing campaign for the footwear sector requires a good design for your emails. It is a way to show authenticity and differentiate yourself from the competition. The key is to use a design that can be viewed on any mobile device. In fact, your brand image cannot be missing so that readers can identify it instantly.
How can you customize an email marketing campaign for your shoe brand?
BluCactus - How to sell shoes through email marketing?Personalization, automation and good design are important elements when promoting shoes via email.
It is a way to achieve better interaction with your customers and encourage them to make a purchase.
The goal is to be able to take advantage of this marketing strategy to see better results in your campaigns.
To sell shoes via email marketing, here are some examples of personalization that can serve as a guide:
BluCactus - How to sell shoes through email marketing?By gender Famous brands like Adidas segment their email marketing campaigns by gender. In fact, to promote Rita Ora and Pharrell's lines, the brand used dynamic content to send one email to men and one email to women. This way, each could be offered the specific clothing or footwear available for each gender.
By Location Personalization is used by many brands to reach their customers, no matter where they are located. This is the case of On, a Swiss shoe company that sends out running maps that are based on the location of its subscribers. These running maps show the routes in a specific city. It also shows points of interest to stop and enjoy certain places in the area.
By language Continuing with the On brand, you send emails in different languages to your customers who are all over the world. By substituting a language you ensure that the recipient will receive an email in their native language.
How to choose a good design to sell shoes via email marketing?
BluCactus - How to sell shoes through email marketing?Your newsletter needs an attractive design and a call to action to generate sales. In fact, to sell shoes, the image is very important and they must be presented in style.
To design emails for your email marketing campaign, you should use large images. It doesn't matter if they extend across the screen, and they can be accompanied by precise text above them. Of course, calls to action cannot be missing so that your subscribers can take action.
When it comes to your brand image, this should be a priority in your emails. Additionally, your emails should be easy to read. Use clear text, large fonts, and precisely placed headers to get your message across.
3 successful email marketing campaigns for the footwear sector
Let's look at 3 campaigns that can serve as inspiration for creating an email marketing campaign for your shoe brand:
Converse
For its email marketing campaigns for shoes , the prestigious brand Converse makes use of videos.
Although it has also made use of storytelling. As a result, it has managed to involve its users , who maintain active participation, increasing traffic to its website.
TOMS
This brand has set an example of planning. Their emails feature a photo-based design. They use images where the foreground and background act as a backdrop. This gives their images flexibility and keeps them looking more organized. The brand also adds a personal touch and for every pair of shoes they sell, they donate a similar pair to a child in the third world.
