1. Lead optimization
As numerous studies show, sales teams manage less than 25% of acquired leads, and some do not pass the qualification filter because the sales team bc data indonesia phone number labels them as not ready for sale. In addition to the loss of invested effort, this also means a loss of leads that could have been managed at a later stage.
2. Effectiveness in marketing actions
Lead scoring sorts and categorizes leads based on demographic characteristics, company profiles such as company size, profession, industry; or behavioral attributes such as clicks, keywords, website visits, etc. In addition, classification helps marketing teams identify different categories and develop marketing strategies targeting different groups. The marketing-centric approach helps companies achieve the goal of increasing marketing effectiveness.
3. Improve sales efficiency
The Lead Scoring technique helps to identify the leads with the most potential. The leads that are passed on to the sales team after Lead Scoring are those with the highest chances of conversion. Managing the most qualified leads saves the sales team time and also increases conversion rates, thus helping to motivate the sales team.
4. Marketing and sales aligned
Alignment between sales and marketing is important for companies to increase marketing ROI, sales productivity, and most importantly, revenue growth. Lead scoring helps achieve this. It improves the relationship between the two departments due to the delivery of better quality leads, which increases the productivity of the sales team. Defining a common lead and focusing on its categorization helps sales and marketing to simplify processes.
5. Improve response time
Often, we come across leads that need immediate attention. If not attended to in time, the customer may leave for the competition, depending on what the customer actually needs. Lead Scoring prioritizes these leads over others and sends a notification to the sales team to act. Companies that respond first to a customer's queries are more likely to make the sale. Therefore, it is essential for companies to have a Lead Scoring process in place to differentiate themselves from the competition. Lead Scoring is a technique that helps determine a lead's likelihood of selling or its relevance to the target audience.
