Let’s take a look at two types of popups that can be particularly effective in lead gen (with examples).
First up, we have exit-intent popups, which are a great lead capture technique. For example, you could offer a discount code when a visitor shows signs of leaving your site. This can keep them engaged and encourage them to provide their email address in exchange for the discount.
This is a powerful way to portugal consumer mobile number list capture leads who might be on the verge of bouncing without converting.
DTC brand Vegetology used a mystery discount in their lead generation campaign.
Vegetology generate leads via mystery discount.
Next up are timed popups. Let’s see an example from Craft Sportswear to learn how you can use time-delayed popups to engage leads.
Their lead gen popup appears after a visitor has spent a few seconds on a page. This is smart, as it gives the visitor time to engage with the landing page. Instead of asking for email addresses, they collected phone numbers.
To ensure your popups are effective and generate plenty of new leads for your business, follow these best practices:
Offer something valuable: Make sure your popup offers something of real value to potential leads. This could be a discount code or a free gift. The more valuable the offer, the better your lead gen form will convert.
Use clear, concise messaging: Your popup should have a clear and concise message. Use a compelling headline and a brief description to explain the value of your offer. Include a strong call-to-action (CTA) that tells the visitor exactly what you want them to do.
Design matters: Your popup should be visually appealing and match your brand’s style. Use high-quality images, clean fonts, and a design that catches the eye without overwhelming the visitor.
Strategically time and place them: Be smart about when and where your popups appear. Avoid showing popups immediately when someone lands on your page, as this can be off-putting. Instead, use exit-intent or timed popups to catch visitors at the right moment.
Optimize for mobile: Ensure your popups are mobile-friendly. Mobile visitors should have a seamless experience, and the popup should be easy to close if they’re not interested.
Ready to improve your lead generation strategies? Get started with these templates that incorporate the best practices above:
