For instance, if your target audience struggles with managing their sales pipeline, your lead generation strategies should highlight how your solution simplifies pipeline management and improves efficiency.
By addressing specific pain points, you can create more compelling and relevant content that resonates with your audience.
3. Identify ideal buyer characteristics
Identifying ideal buyer characteristics latvia consumer mobile number list involves analyzing your target audience’s demographics, job title, industry, company size, and other relevant factors. By pinpointing these characteristics, you can create targeted lead generation campaigns that resonate with your ideal buyer.
For example, if your ideal buyers are decision-makers in large enterprises, your lead generation efforts should focus on creating content and offers that appeal to this group.
This might include detailed case studies, industry reports, and personalized demos that showcase the value of your solution for large organizations.
17 proven strategies for generating leads for your B2B business
Now that we have the basics covered, let’s dive into 17 strategies you can use to generate more leads.
1. Use exit-intent popups
One of the easiest ways to capture leads before they leave your site is through exit-intent popups.
These popups detect when users are about to click away and offer a compelling message, like a discount or free resource, in exchange for their email.
For example, eCommerce Fastlane effectively uses exit-intent popups to offer a free trial along with a discount on the first month of Shopify. This approach capitalizes on urgency and value, pushing leads to take action before leaving the site.
Ecommerce Fastlane popup
Brand Growth Experts takes a simpler yet equally effective approach, promoting a newsletter subscription in exchange for access to valuable content. It’s a low-friction ask that works well for businesses looking to build their email lists.b
