3. Desert Does It
Desert Does It starts its lead generation quiz with a simple yes/no question and offers 5% off.
Desert Does It quiz lead generation starts with yes/no questions and a 5% discount, collecting contact details.
The online quiz then asks more personalized questions, gaining insights into customer preferences.
Desert Does It quiz with yes/no questions and a 5% discount, collecting contact details of new leads.
Desert Does It quiz with yes/no questions and a 5% discount, collecting contact details from more leads.
In just a few clicks, website visitors can complete the quiz. They’re then prompted to enter their contact details to claim their discount.
The quiz results provide Desert Does ukraine phone number list It with both valuable customer data and qualified leads for future marketing efforts.
Desert Does It quiz with yes/no questions and a 5% discount, collecting contact details to boost conversions.
4. Pots, Planters & More
Here’s the last of the lead generation quiz examples we’ll look at today. Pots, Planters & More start their lead generation quiz by asking their target audience if they’re shopping for personal or business purposes.
This initial question helps the brand tailor the quiz experience and better understand their customers’ needs.

Pots, Planters & More quiz asking if users shop for personal or business, gathering qualified leads.
The email collection field is delayed until the second page, ensuring that only engaged and qualified leads get captured. This makes the quiz funnel more effective at generating high-quality prospects.
Pots, Planters & More lead form asking if users shop for personal or business, gathering qualified leads.
How to create a lead generation quiz?
Now that you’ve seen what’s possible, let’s break down how you can create quizzes to generate leads for your business.
Step 1: Choose a quiz lead generation popup template
Don’t worry, you don’t have to start from scratch. OptiMonk offers a quiz maker with pre-built quiz templates designed to generate leads.
These customizable templates are optimized for conversions and can easily be embedded on your website.
Step 2: Customize your quiz
Here’s where the magic happens. Add questions that speak directly to your audience’s needs and your business offerings.
Whether designed to improve product recommendations or provide educational advice, each question should serve a purpose.
Create an online quiz in OptiMonk's drag and drop editor to generate leads in your target market.
Then, you can set up personalized outcomes based on user responses to keep things relevant and valuable.
Step 3: Design your quiz
You want your quiz to look great and feel like a natural extension of your brand. With OptiMonk’s drag-and-drop editor, you can easily adjust layouts, colors, and fonts and add elements like animated gifs to match your brand’s aesthetic.