How does YMYL impact SEO strategy

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As Google continues to progressively raise the bar in the quality of content, it’s important to adopt the tactics and best practices that appeal to search engines. Learn how to increase the search visibility of your website through the YMYL SEO Framework by demonstrating high levels of E.E.A.T.


Using the proper YMYL SEO framework for websites provides the perfect ingredients for establishing page quality, authority, and trust. While this is necessary for YMYL sites, why not hold some of the same standards for every website for an extra competitive edge in the search results?


For example, assume you’re ranking a plumbing website. Who would you want to write your blog posts?


a) A plumber who has been praised as revolutionizing the car owner database plumbing industry and has published white papers on plumbing technology. Or

b) A faceless writer from Upwork that writes about everything under the sun?


Obviously, it’s an extreme comparison, but if Google AND your audience know that the blog posts are from a highly credible source, that’s a massive boost in the credibility of the plumbing company and the content on the website.


It does NOT mean the posts will rank automatically. The content still has to satisfy the intent of the search and be high-quality. But in today's competitive climate where information is easily accessible, this kind of credibility can change how your content is perceived by people and search engines.