How to optimize your Google Business Profile

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According to Google, local results prioritize the most relevant results for each search, and businesses with complete and accurate information are more likely to be matched to the right searches. With that in mind, it’s important for customers to know more about what you do, where you are located, and when they can visit you. Include information such as (but not limited to) your physical address, phone number, and description.

To optimize your profile, you will need to:

Fully fill out your profile
Fill in your company fusion data description
Keep working hours information updated
Choose the right business category
Select all applicable attributes
Verify your location
Below we will go through the individual optimization steps.

Complete your Google Business Profile.

Just like when joining an online dating site, it’s key to fully complete your Google Business Profile . I recently met a colleague who was having a similar problem on a dating site. Despite hours of clicking, swiping, and browsing, he couldn’t connect. When I looked at his profile, it was immediately clear why he couldn’t. His profile was incomplete, whether it was about interests or past experiences. As a result, he came across as less than relevant to potential customers.