Individual conversion actions

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For better or worse, conversion tracking options have become more sophisticated over the past few years. This means that while you have many opportunities to fine-tune your conversion tracking, you also have many opportunities to make mistakes that result in inaccurate campaign tracking. In this article, I'll walk you through how to organize your conversion tracking settings to ensure you're tracking all the conversions you want to optimize, as well as provide information about other key activities in your campaign, without making mistakes.


Performance indicators. How to set up ad conversion tracking. These nepal phone number library steps are designed to set up ad conversion tracking so you can better understand your campaign's performance. Recommendations. Understanding the first tracking structure. The first thing I want to do is talk about organizing summary pages in Conversion Manager. As you can see in the screenshot above, there are different levels of organization depending on which part of the Transform tab you are viewing.



There are three fields labeled “Lead Form Layout,” “Registration,” and “Phone.” Each of these fields is called a conversion category. I've highlighted them in an orange frame. Google Ads conversion tracking structure. I've highlighted them in green under the Lead Forms category. Conversion actions should be assigned to conversion categories to make conversion tracking easier.