Send personalized promotions

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After that first contact, companies must analyze all the data generated through those interactions to begin to personalize communication. In this way, instead of investing too much money in television commercials, print channels in newspapers, magazines and other traditional promotional methods, the sending of offers aimed at user preferences is digitalized.

This is crucial considering that people no longer look for those dominican republic whatsapp number data 5 million offers and promotions in magazines. On the contrary, there are more than 100 million active smartphones in Mexico alone and more than 90% use channels like WhatsApp. People are there, using messaging for more than 4 hours a day. In addition, messages sent through this channel have an opening rate of 98% and a CTR (Click Through Rate) of 50%, metrics impossible to see in other channels.



Implement a call to action

Since you have conversations with the user, retailers must implement a call to action within other platforms, such as social networks. Let's imagine that a retailer places a promotion on Facebook that, when clicked, takes the user to a conventional online store. The response level is much higher when, instead of a website, the button that accompanies the ad says "Click here to talk on WhatsApp . "