I started without deciding on a purpose or goal

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Step emails are a system that sends emails multiple times to each customer at a time that suits them best. By increasing the frequency of contact appropriately according to the timing of the customer, you can expect the customer to have a favorable impression (Zajon's effect). As expressed in the words of a manager, "People don't buy what they want, they buy from people who want to buy from them (former Calbee Chairman and CEO Akira Matsumoto)," maintaining a good relationship with the customer will ultimately lead to purchases.


If you can maintain a good relationship with the customer benin telegram database by delivering information in stages like this, you can expect to increase LTV in the future, so it is said that step mail contributes to sales. Difference from email newsletters (e-mail magazines) So, what are the specific differences between step emails and email newsletters? The biggest difference between step emails and email newsletters is the timing of delivery. The latest issue of e-mail newsletters is always delivered.


In addition, the timing of delivery is controlled by the sender. Since e-mail newsletters can be sent at the time the sender wants to send them, they are suitable for delivering timely information to a wide range of people. With step emails, emails are delivered according to a scenario that is tailored to the timing of each individual customer. Regardless of when they registered, each person will always receive emails from the first to the final issue.