Single choice answers are those where you can choose only one answer from the options. This makes it easier for respondents to answer, which leads to a higher response rate. It also has the advantage that it is easier for the survey organizers to tally up the results. ⑤Do not use technical terms or abbreviations If there is a word that you don't understand, stop answering the survey. It would be a shame to end up like this.
Even if the "target" of the survey is business partners' customers, it is best to avoid using industry-specific technical terms as much as possible, as they may not understand the meaning. If the target australia telegram database audience is general consumers, it is especially important to take measures such as replacing "technical terms" with simple Japanese. If the survey is aimed at housewives or children, it is best to avoid business jargon. It is also necessary to define terms that may be understood differently by different people.
<Example> Bad example: Please select all purchasing channels for product A. Good example: Where did you purchase product A? Be aware of the respondent's thought process and customer experience When digging deeper into survey responses, keep in mind the respondent's thoughts. In that case, it is effective to ask questions along a flow or timeline based on the customer experience. <Example> How the consumer found out about the product → The process leading up to the purchase → Post-purchase satisfaction → Intention to continue in the future, etc.