In this article we explain what networking is and its benefits for sales and marketing. We will also look at the types of networking, their characteristics and how and where to do it.
Take advantage of the tips in this guide to network effectively and promote your brand.
What is networking and what is it for?
Let's clarify what networking is. It is an English term that overseas chinese in uk data translates as "making contacts" or "building contact networks." They can be personal, professional or commercial.
But it's not just about meeting people. It's about networking and getting something in return. If you master the art of networking, you can gain a lot in your professional life.
What is networking used for? In sales, it is used to attract clients, partners and to establish collaborations.
We do this in our work environment and at formal and informal events. Some networking spaces are: fairs, exhibitions, business meetings, seminars, conferences and social networks.
Building quality networks can boost your business. That's why your sales force needs to know how to network.
It is about “creating a broad network of contacts and taking care of the relationships within that network, which is what we often neglect,” according to Borja Castelar, LinkedIn’s New Business Leader for Latin America.
Now that we have clarified what networking is, let's look at its benefits:
You gain valuable contacts (and prospects) for your business.
It helps you connect without forcing a sale.
Increase your brand visibility.
It allows you to meet more people and companies in your sector to get support.
Encourage collaborations.
You discover new business opportunities and risks.
You interact with other sales professionals and learn their strategies. You study the competition closely and it allows you to see your competitive advantages (and mistakes).
You meet other suppliers and explore new ideas about business lines.
Improve your communication and persuasion skills.
It helps you stay up to date on the status of your market.
You detect new trends in the sector.
If you like to sow to reap later, networking is for you. By doing so you gain friendship, affection, respect and allies.
How to network: tips and strategies
Networking requires preparation to ensure its success, whether you do it in a collaborative space, such as a coworking space, or at an event in your sector.
Certain events can be overwhelming. We set high expectations and goals for ourselves. That's why it shouldn't be a blind date. It should be an opportunity to shine.
Here are some networking tips to incorporate into your daily life:
1. Be punctual for appointments
No one likes to wait and it can be interpreted as a sign of arrogance. By arriving early to an event or meeting, you can better study the stage. There will be fewer people on site, you will have more time to chat with guests and you will not interrupt anyone during the presentations.
2. Observe the rules of courtesy
It is worth remembering that courtesy opens doors. At a networking event: smile, be approachable and friendly. It is not necessary to try to be the centre of attention, but you should make a good initial impression by being friendly.
3. Talk and exchange
Introduce yourself and break the ice in a friendly manner. But don't be so foolish as to get to the point too quickly. Rushing can take away from the connection that first contact makes. You could start by talking about the atmosphere of the meeting and then apply the 95/5 rule. That is, 95% information and 5% business/sales.
