You can have a Growth Marketing team. Or a Growth team, and a Marketing team. Whatever the configuration chosen, your goal remains the same : to boost growth, thanks to a sustainable approach (throughout the AARRR funnel). At Plezi, we have chosen to have two teams. A Growth team, made up of Benoit and Pierre. And a Marketing team. However, “two separate teams” is not the right term… Because Growth and Marketing work hand in hand , rather than in silos. Growth even helps each department (depending on needs), to improve and automate the steps of the funnel. Its most frequent interventions are concentrated at two levels: Growth & Prospecting : the team supports salespeople in prospecting. Our Growth Marketers can handle prospect scraping, lead enrichment (to provide key information to the sales team, in charge of processing leads) or automation via LinkedIn, to generate appointments.
Growth & Marketing : the Growth team supports marketers on the entire “data” side, in order to better exploit the data. Our Growth Marketers can therefore enrich incoming leads by setting up automations, to retrieve key information (staff, sector of activity, etc.). Bingo: this work saves us from asking for this information in our forms! Often, our sales, marketing and growth teams even work together. A recent example of synergy: the organization of our webinars. When we plan a webinar, marketing communicates about it on our channels, invites our prospects present in our databases, makes paid campaigns… Then, our Growth Marketers use the webinar as an alibi, to create automated messages on LinkedIn. These emails are intended for new contacts, or prospects already in our CRM.
At the end of the webinar, the sales team then takes over, to convert ideal customers. B2B Growth Marketing: our latest advice You are now ready to take the plunge into the deep end of Growth Marketing. But before you dive in, here are our last tips… To avoid ending up with your head underwater: Tip 1: Growth alone is a Big mistake. To be effective, Growth Marketing must be linked to two strategies: marketing and sales. Growth is at the crossroads of the best of both worlds, to amplify growth. It is therefore non-negotiable: do not launch your Growth strategy without having a solid foundation on the marketing and sales side! Tip 2: Test, test, and re-test… Before you automate. Defining and then refining a strategy is not done in the blink of an eye. You will go through several stages of testing and iterations.
Nothing more normal: to identify the most effective, relevant and sustainable actions for your growth… You must first test several approaches, tools, methods! Always start by implementing your first actions manually, in order to test them. You can then improve them, and only then automate them. That's the saying: no automation before denmark telegram database several iteration phases... At the risk of having cardboard results. Tip 3: You don’t need 36 tools to deploy a good strategy. We often imagine that a Growth Marketer is a professional juggler, and that he must manage 36 tools at once, to carry out his mission. Except that “too much” is the enemy of “good”. A good Growth Marketing methodology can be based on a single tool, which allows you to manage all of your B2B marketing. Bingo, that's what we offer at Plezi. Plezi, a marketing automation solution 100% dedicated to busy B2B marketers Our solution helps more than 3,000 former marketers who are overwhelmed on a daily basis to take their marketing to the next level. Thanks to our segmentation, content automation, data management features, etc.
But also thanks to our form, landing page or email editors, you can easily set up your marketing automation strategy to send the right content, at the right time, to the right person, on the right channel. And track performance to target growth. From Plezi, you help opportunities progress faster and more efficiently, at every stage of the AARRR funnel: from lead acquisition to the recommendation of your satisfied customers, Plezi helps you save a week of work (or vacation) per month.
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