You can read more about the MVG strategy here

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What is the current market situation and what changes should you take into account (customer behavior, competitive situation, technological development)
What kind of distinctive value can you offer to your identified buyer personas and how do you communicate them most effectively (value propositions, differentiators, competitive advantages)
how your management team-level marketing strategy should be defined so that you track and lead the right things (ready-to-implement channel, content and customer lifecycle strategies)
The strategic-level MVG model and the tactical-level MRACE® are designed to work most effectively together.

This way, you can choose the entity that will guide and develop your digital marketing now and in the future, whether you are responsible for vision, strategy or operational activities. The best thing is that even with a large team, you can keep your goals aligned and monitor their implementation.


Summary: Differences between the RACE and MRACE® marketing models
Both the RACE model and MRACE® utilize the luxembourg phone data same basic formula, where the customer is led from the top of the funnel through the Reach, Act, Convert, and Engage stages, from generating interest to becoming an engaged customer.

The more traditional RACE model emphasizes transporting the customer in the way the company wants, in accordance with the company's goals.

In the MRACE® model, the buyer persona is brought even more strongly into the center and the goal is to help them on their own journey forward with the right measures. At the same time, the effectiveness of the measures is monitored according to the measurement framework (Measure), which allows them to be continuously improved.

The end result is a more meaningful, continuously evolving service experience and more engaged, satisfied customers. When you bring a strategic level Market-Value-Growth model alongside , you ensure that you respond agilely to changes in the market, customer behavior and technological development with evolving measures.

Competitive advantages of MRACE®
1.) Measure

You can review the effectiveness of your marketing with clear data and measurable euros, which serves as the basis for continuous development. This way, your marketing becomes truly data-driven.