What is Content Marketing?

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By integrating video into your marketing strategy, you will be able to position your professionalism and expertise, particularly in understanding customer needs. How to integrate video into your digital prospecting strategy? The place of choice of video in a digital prospecting strategy digital prospecting is a prospecting method that allows companies to improve their business development at a lower cost by fully using the potential of the internet. The available levers are varied and complementary: attractive social media campaigns to attract attention and generate interest personalized, high-value email campaigns to foster prospect interest smart paid advertising campaigns to expand your potential audience … digital prospecting takes on its full value in the btob sector, where the purchasing journey is often long.

It is then a question, thanks french guiana email list 100000 contact leads to a thoughtful and relevant content strategy in relation to the challenges of prospects, of making their thinking mature. You must have realized that video is particularly suited to this! It can: attract attention by highlighting original content motivate the interest of prospects by providing them with relevant information and responding to their challenges convince and convert prospects by demonstrating your expertise and the interest of your products or services while these many advantages justify the craze for this format, video is unfortunately not a magic wand.



And to get the most out of it, you have to make sure to develop an effective strategy that is adapted to your specific challenges. Develop your video marketing strategy in steps to achieve a good roi, it is essential to set up a marketing strategy for your videos, aligned with the bb purchasing cycle. To do this, follow these few steps: determine your goals . Awareness, image or call to action, a single video cannot effectively meet all these objectives at once.