Here, we constantly talk about the importance and benefits that video can bring to your company. And the good results are valid for all types of businesses, including B2B – Business to business or company to company.
A video, if produced correctly, can have a positive impact and achieve more than its intended purpose. The type of video is not limited to institutional videos ( Check out the “Difference between institutional videos and commercial videos” here) . Although it is a great tool, it is also possible to use an educational video about the product, a tutorial or even a teaser.
B2B videos can sometimes replace sales negotiations. Therefore, it is colombia phone number data important to present business opportunities, data, graphs and all relevant information that the other company needs to know to close the deal. It is worth remembering that the final decision usually goes through several levels within the company. Therefore, using clear language and conveying professionalism should be fundamental points of your strategy.
A survey carried out by three large companies (Web Video Marketing Council, Flimp Media and ReelSEO) brings several relevant data about B2B video content.
The main objectives expected with audiovisual production are:
Brand engagement;
Promotion of products and services;
Improved website traffic and SEO;
Lead generation.
And 73% of respondents say video has positively impacted marketing results.
On the other hand, according to those interviewed, the biggest challenges for producing the video are:
Being able to measure ROI appropriately;
Lack of technical knowledge of the internal team about the advantages of videos;
Limited assessment and lack of creative ideas for content;
New marketing trends;
Not considering videos as a priority and lack of budget;
Format adaptation for all types of media.
However, these points can be easily corrected with good planning, a defined objective and good video quality – format, sound and image.
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