Nov 11, 2024
WhatsApp vs. WhatsApp Business: Key Differences Explained
WhatsApp is the most used mobile messenger app globally, with over two billion active monthly users worldwide. More than 596 million messages are sent each day on WhatsApp. And, while chinese malaysia phone number list WhatsApp is primarily popular as a peer-to-peer messaging app, a growing proportion of those millions of messages originate from businesses.
The WhatsApp Business app configures this powerful messaging channel so businesses can easily engage with customers. The WhatsApp Business platform offers tools like automated messaging, analytics, and advanced customer segmentation to manage communications at scale. While many of these tools aim to serve larger enterprises, entrepreneurs and small business owners can also make use of the WhatsApp Business platform.
In this guide, we’ll help you understand the difference between the consumer-focused WhatsApp experience and the platform’s WhatsApp Business version. By the end of this post, you should be able to make a more informed decision about which version of WhatsApp best meets your business needs.
WhatsApp vs. WhatsApp Business
WhatsApp offers various iterations, from WhatsApp for Individuals to the WhatsApp Business app to the WhatsApp Business Platform. Let’s do a quick rundown of the differences between these tools.
