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Step one: marketing research
For marketing to be effective, you need to understand who email data your potential buyer is, what your competitors offer, and how you stand out from them.
Define your target audience
The target audience is the category of people who are most likely to purchase your product. It should be described as specifically as possible. You can indicate gender, age, social status, place of residence, range of interests, income and education level, typical problems, etc.
The audience profile determines the content of the video and the manner of presentation. Purchases often become the result of an emotional reaction, not a long analysis. A customer may regularly visit a certain store only because it has a nice interior design and the establishment positions itself as a place for people from the same social group to which this person considers himself. It is necessary to identify the emotions that will become triggers for your customers and use them in the advertising video.
Below is a still from the IKEA ad "Make Room for Passion". According to the plot, a happy middle-aged couple dances in their apartment, furnished with furniture from this brand. The video creates the feeling that IKEA products are suitable for adults - connoisseurs of art.
