Does Google EAT really affect SEO positioning? Is there a way to know the “EAT percentage” that a website has? Is there a magic formula to improve it? These are some of the questions that, despite all these years, remain bulk sms russia unanswered and that we will discuss below.
Let's start at the beginning, when was Google EAT born?
This concept is not really new, although it has been around for a couple of years in the SEO community. In 2014, this term was already mentioned in Google's quality manuals, but it was not until August 2018, with the Medic Update , when it became popular .
This algorithm update targeted so-called YMYL ( your money or your life ) sites, in other words, sites of dubious credibility that could negatively affect users' finances, health or happiness . These types of sites, which are known for seeking SEO traffic by publishing unverified content of dubious validity and promoting misinformation , took a hard hit. The most affected sectors were investments, security, legal, finance, dietetics and health .
Considering who suffered from the Medic Update and the importance that Google gives to quality and trustworthy information, the acronym EAT ( Expertise, Authoritativeness and Trustworthiness ) is better understood and why it is still valid in current SEO strategies. In fact, it is a common term that continues to appear in Google's documents on guidelines for search quality evaluators . By the way, the document was updated yesterday, October 14.
EAT appears repeatedly in Google documents
The term EAT appears 137 times in the updated guidelines document. We can get an idea of the importance that Google gives to this concept.
What does the acronym EAT refer to?
As we have seen before, these acronyms refer to 3 specific terms that determine the value of a website and that can be confusing due to the similarities between them. Let's look at each one to clarify any doubts.
Expertise – Experience
It refers to having knowledge about the topic discussed both on the website itself and by the author who writes the content . For the quality experience factor, it is not the same for a doctor with studies and publications to publish content about a diet than for an influencer with many followers, although the latter's content may possibly have more media reach.
