1- Optimize campaign production processes
To become more agile and efficient, it is essential for email marketing teams to optimize campaign production processes. They must implement agile sudan business email list management models and take full advantage of the potential of current project management, team collaboration and digital asset management tools .
2- Integrate customer service with email marketing
Customer service departments must carry out email marketing actions to obtain information from customers, both in terms of service evaluation and data collection, in order to improve their profile. To do this, and as we indicated in the previous point, it will be necessary to implement efficient management and collaboration models between teams.
3- Develop personalization techniques
It is essential to have developed personalization techniques. In fact, there are more and more platforms that allow, in a relatively simple way, to personalize content (texts and images - blocks -) on a large scale. This personalization work is more than justified by the improvement of engagement and conversion metrics.
4- Implement multi-channel initiatives
Current campaign management platforms allow the creation of flows that combine different channels ( SMS-Email-Push integration ). This makes it possible to contact users through the channel or channels with which they are most likely to interact. It will be crucial for organizations to collect “channel preference” data and to enhance the mobile channel to improve campaign ratios.
5- Automate communication flows with users
Current technology allows us to automate a large part of the email marketing actions with our users. The more automated we are in our communication flows with our users, as well as in the management of HTML content, the more effective the actions will be and the greater the savings in time and costs. We should apply automation both to strictly marketing and commercial actions, as well as to the production and management processes of digital assets .
6- Improve user experience with design and usability
Efforts will be needed to generate the best user experience, which requires focusing on the design and usability aspects of emails. Thus, email marketing teams will need to rely on the figure of an email developer , someone with a deep knowledge of HTML development for email. This profile will be aware of the specific limitations of email compared to web design and will apply the creativity necessary to avoid them. We could say without a doubt that an email developer, rather than layout, will have to hack emails. In addition, we will have to bet on incorporating elements of interactivity, without forgetting the adaptation of emails to dark mode .
