One of the best strategies to attract customers is through email. Email marketing is a powerful tool to boost your sales, as it allows you to generate more revenue, more conversions and better relationships with your customers than other methods.
In the following blog we will explain how to create, with the help of inbound marketing, a sales funnel in your marketing strategy that is ideal for attracting new buyers and using the database to reach more customers.
What is inbound marketing?
BluCactus - sales funnel - important informationFirst, we want to explain that inbound marketing is a type of discipline that uses marketing and advertising tactics in a non-intrusive way. This means that it approaches the customer in a way that is not bothersome or annoying. Once we approach them, a purchasing process will begin and we will accompany them until the end with the completion of the transaction.
The objective of this type of marketing ebay phone number data is to find all those users who are beginning the purchasing process and accompany them throughout each of the processes. This will allow us to ensure that purchases are completed and that customers are satisfied with our services.
Some of the advantages of inbound marketing are:
Increase marketing qualified leads (MQL): tends to multiply them by 7.3 in one year and by 9.8 in two years.
Increase leads: Typically increases leads by 3.8 in one year and by 14.7 in two years.
Increases the number of visits to the website: it multiplies them by 4.7 in the first year and by 24.3 in two years.
What is a sales funnel?
BluCactus - sales funnel - important informationNow we move on to the points that are most relevant to us from now on, the sales funnel. When we talk about a sales funnel, we are referring to the process in which the steps that our clients will follow from the moment they make their first contact with our business are defined. That is, the entire path from the moment they meet us until they make a purchase with us.
Each of our potential customers must go through a number of steps in the purchasing journey just to complete a transaction. One of the best ways to take advantage of some of the activities and steps in this journey is with the help of email marketing.
Email marketing is nothing more than each of the traditional marketing tactics transferred to the functions of emails. With the increasing use of digital tools, it is important that a part of our marketing activities and strategies take place on the Internet to ensure success.
What are the stages of a sales funnel for Email Marketing?
Just as we explained previously, the sales funnel is the steps to take from when our potential client discovers who we are until they make a purchase and become a frequent buyer. Below we want to explain what the steps are within the sales funnel so that you can begin to plan each of your tactics and strategies to achieve many more sales.

Discovery
BluCactus - sales funnel - important information
This is the first phase of the entire process within the sales funnel. How could they buy if they don't know you? Well, in this step you show each of your potential clients the different products and services you have to offer them.
Here the user is curious about your brand and, although probably unconsciously, has a need or desire that can be satisfied with some of your products and services. From now on, our goal is to capture their attention, give them all the information they need to hook them, but not start by selling them any product. Otherwise, you could scare the customer away.
The first thing you need to do is start working on content that is attractive enough for them. Talk about your industry, the sector, how your company works, the benefits of your products and entertaining topics relevant to their needs and desires. This will allow you to get their contact information through your website or digital platforms if they are interested in you.
One of our tips is to use some kind of offer or special content to collect their information and begin the first contact through a welcome email.
Consideration
BluCactus - sales funnel - important informationIn the next stage, the potential client is already sure that they have some need or desire and want to resolve it as soon as possible. This is where a much more direct form of marketing comes in and we will begin to show them how they can resolve that void with our products or services.
Customers will want to know each of your brand's advantages and how it can solve their needs. Content, both on social media and in your email marketing campaigns, is essential to ensure that users fully understand your potential. It is also perfect for educating them about your brand and offering them the best solution to their problems.
Emails will help you strengthen the relationship between those who subscribe to your newsletters. One very important tip is that messages should be as personalized as possible. This doesn't mean that each of your emails to subscribers should be done manually. However, it is important to take into account the behavior of your contacts.
A great way to keep track of your subscribers' activities and behavior is by reviewing reports and data analysis. Evaluate each campaign closely and don't rule out having to re-contact some users who have requested to stop following your newsletters.
BluCactus - sales funnel - important information
Conversion
Once the user has carefully reviewed each of the products and services and has begun to evaluate the options available, he or she will be ready to satisfy his or her need.
Although the customer may already feel on the right track to making the purchase, they may have some doubts.