One of these solutions is artificial intelligence, which has revolutionized many aspects of running an online store. The area of marketing in e-shops is not without its influence, and is extremely important in the context of promoting services and products, optimizing online store websites, acquiring new customers, and building a group of loyal ones. We have collected a few tips for online store owners, in which we suggest how to optimize marketing activities so that they bring the intended effect at a low cost.
ChatGPT - Every Content Creator's Friend
Since the AI tool ChatGPT appeared on the market, we can talk about a real revolution in the world of marketing. Thanks to it, online store owners can implement their adopted marketing strategies practically independently, with almost no loss of valuable business time.
Articles for the company blog will be written by artificial intelligence
Until now, in order to receive, for example, a good quality blog article, online store owners would outsource the tasks to copywriters. Finding the right copywriter, writing the content, making any corrections and polishing the whole thing - this took a lot of time, even if the copywriter knew what he was doing and was able to create good content.
With ChatGPT at their disposal, the owner of an online store can, thanks to a properly prepared prompt (a command entered into ChatGPT), obtain truly satisfactory content in a flash.
Our tip: a blog post prompt
“Write an SEO-optimized blog post on [topic of the post] using the keywords [keywords listed]. The post should drive traffic to your site while providing valuable knowledge to your readers. Weave in statistics, research, or success stories to lend credibility to the content. Write as a storyteller and advisor, in a blog post format, with a friendly yet informative tone.”
Content prepared in this way will also contain the most important keywords for the article's topic, which is one of the most important conditions for positioning and high positions in the search engine. However, each independent attempt to position content and use AI tools should be supervised by a positioner who will check the compliance of the activities with the strategy and draw the right conclusions.
Create product descriptions in just a few seconds
With ChatGPT, online store owners can also quickly prepare product descriptions for their store pages. This significantly shortens the time it takes to introduce new content to the product page, which is not cash app database without significance for the dynamic development of the offer.
Our tip: a prompt for the product description
“Create a compelling product description for Top Sportowy, showing how it solves the problem of holding your breasts during training. Use real-life examples to illustrate its key features and benefits. Try to write in a guidebook style that helps the customer make the best choice. The content should be intended for the product page and kept in a professional but friendly tone.”
Engaging social media posts and an effective communication strategy? Challenge accepted
Artificial intelligence will also prepare engaging posts for your brand's social media channels.
Our tip: a social media post prompt
"Create an engaging Instagram post for [product name], focusing on the visual aspect of the product (the photo will show ...) and a short, catchy comment. Use hashtags related to [industry/topic]. You're a trendsetter, so your tone of voice should be light and inspiring."
You can also use it to create an entire social media communication strategy. An effective, clearly defined strategy will allow you to achieve better results and better sales of your products than posting random posts. However, in order for AI to prepare a social media communication strategy for you, you first have to do some work.
Think about it:
who is your competition and what are their strengths and weaknesses?
What makes your product unique compared to competitors' products (Unique Value Proposition)?
What trends are present on the market and how can they impact your offer?
With this foundation, AI will help you determine what your primary marketing goals are, what communication channels will be most effective in reaching your target group, and how you can measure the success of your marketing activities.
Our tip: Marketing schedule prompt
“Create a marketing schedule for our new shoe line, specifying [Date], [Distribution Channel], [Task]. Context: We’re planning a multi-channel campaign that will span multiple platforms and distribution methods. Examples: Include successful campaigns in similar markets, such as [Example1], [Example2]. Personality: As an organizer with a reliable eye for detail, your planning is organized and methodical. Format: A timeline of activities that clearly outlines when, where, and what actions will be taken.”
Reach your customers with good online advertising
Advertisements - whether Google Ads or social media ads - are another field for artificial intelligence, which you can support during these marketing activities. Use it for performance marketing , generating graphics or creating short videos from photos. AI will also help you intelligently target these ads and choose the location of their display so that the ad brings the most benefits with the least financial outlay for its broadcast
