Could Indicate That More People

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Bb Content Teams Often Define Their Audience Personas By Their Roles. But The Expansion Of Buying Groups Has Brought New Roles Into The Process. Should You Add Personas, Given The Increase In Members Of Buying Groups? Does The Growth In Buyers Conducting Unassisted Research Online Mean You Should Rethink The Content You Serve Buyers?to Help Figure Out The Answers, Look At The Data. Have You Seen Fluctuations In Your Website Visitors, Social Media Interactions, Subscribers, Youtube Viewers, Etc.


? If So, Look Further Into Those Changes.do Top-of-the-funnel Topics peru phone number material Attract More Interest Than They Once Did? ThatAre Involved In Researching Solutions.what About Bottom-of-the-funnel Content? An Increase There Could Indicate More People Have Direct Input Into The Decision-making. If Closed Deals Are The Ultimate Goal, Invest More Content Resources In Developing Bottom-of-the-funnel Content.if Your Data Is Tied Into A System To Follow A Prospect Through The Journey, Explore That Information.



Do You See Patterns Of Engagement That Are More Likely To Lead To Conversions? Where Do A Significant Number Of People Drop Off? What Content Behavior Commonalities Do You See Among Those Who Ultimately Bought?write A Case Studyyes, You Should Always Talk To Customers To Understand Their Motivations. But Customers Don’t Always Have The Time Or Desire To Do Something Just To Help Your Brand. A Case Study Means Content For Your Brand And Additional Exposure For Your Client.