Reaching the maximum number of customers is a necessity for a large number of companies like yours. Despite the onslaught of social networks, email marketing remains an essential tool in any marketing plan, but where can you use it? Here are some tips…
In the professional field, when we talk about email marketing we refer to the use that companies make of email for commercial or informational purposes , although always with the prior authorization of the clients as established by the Organic Law on Data Protection. And the fact is that, unlike more traditional tools, email marketing campaigns also allow a personalized and immediate offer to be sent to specific users in a safe and fast way. But be careful, in this type of sending not everything goes since we must design these emails in an interesting and attractive way so that when sending them, the email does not end up in the client's spam folder or the client ends up getting saturated and unsubscribing. In the future, companies can check which elements of email marketing are the ones that work best and which ones are worth changing.
eMail Marketing in eCommerce
According to official data, 62% of mobile purchases are made following an email and 32% of consumers consider the commercial information they receive via email to be more relevant . Therefore, there is nothing better than knowing these 8 email marketing platforms that give companies like yours the possibility of direct communication with the end customer :
Mailchimp : This is a benchmark among small businesses and vp communication officer email list freelancers thanks to its ease of use and its integration with Google Analytics . Its free version allows you to send 12,000 emails per month to 2,000 subscribers . It boasts an automatic subscription system and a statistics control panel that will allow you to monitor the results of your campaigns.
Acumbamail : It is characterized by the integration of the mail server in client applications, as well as by making more than 2,000 shipments to up to 2,000 subscribers for free. This email marketing platform has an automatic assistant for sending and creating information campaigns. It will also allow us to manage notifications with users and clients without saturating the mail servers.
E-goi : It is defined as a multi-channel email marketing platform that has detailed reports, integration with social networks and a link with SMS campaigns. Its payment option is quite economical, as it will not exceed 15 euros per month .
Mailrelay : Designed for sending up to 75,000 emails per month to 15,000 subscribers , it is one of the most affordable email marketing tools . However, to create our account we must have a corporate email.
Campaign Monitor : Ideal for medium and large companies, it has efficient analysis and measurement tools and a mechanism to view a geolocation map of your email readers in real time.
Doppler : It stands out for its ease of use and its ability to personalize messages and offers, since we can quickly create a campaign by creating subscriber lists, sending emails, measuring results and optimizing. It has a WYSIWYG text editor and Drag & Drop templates , as well as integration with Google Analytics .
Aweber : Focused on digital publications and blogs, it is the preferred option for institutions that are forced to constantly generate new content. Its features include a mechanism for recognizing the level of spam in messages and the ability to configure forms.
MDirector : In Spanish, its free version allows us to send up to 5,000 emails per month . This email marketing platform has a results analysis function, integration with the client's CRM and very easy-to-use templates.
In a world of high competition and increasingly demanding personalized services , optimal email marketing platforms are required for the company's daily work.
